I had the pleasure of interviewing Tim Cigelske, a social media expert, though Tim’s official title is Senior Communication Specialist at Marquette University.
Having studied at Marquette Tim was quick to apply for a newly created position at the University in 2008. The role is designed to aid the University in its social media endeavors. Since taking on the role of social media guru in 2008, the University has gone from a nothing-less void in the social media realm, to continually ranked in the top 10 for social media use at a University. The questions I had for him were a range of candor and interest. I wanted to know his background, where he got his start and how he has made a name for the University so well. Below is some of the interview notes:
Marquette University’s Twitter feed currently has nearly 15,000 followers and have posted just over 15,000 tweets. Cigelske says the key to increased growth is to improve the search engine optimization (SEO) of whatever platform you are using. Meaning through the University’s twitter feed, tweets he posts can link people back to other aspects and social medias of the University. These interweb links are what drives up the web traffic needed to become relevant in the social media and interent realm. Marquette is currently a part of 9 different social media platforms. These include: Tumblr, Pinterest, Facebook, Twitter, YouTube, flickr, Foursquare, LinkedIn and Google+. Because he has taken the initiative to be a part of so many avenues in the emerging and social medias, he has seen a strong increase in followers and audience over the last 4 years. What does this mean in the big picture?…well it means he can reasch a wider variety and range of people in a quicker amount of time verus traditional outlets like email, and simply using the Marquette website. And as Cigelske is quick to point out, that’s the whole ideas of social media…reaching an audience in a nanosecond, the sooner the message is received the sooner the result can be seen. He goes on to say it’ also a lot about a community, and Marquette is trenched deep in community. People like to be part of a group and these social media outlets allow for that to exist.
In the end I was truly impressed with Tim’s professionalism and desire toward all of the emerging and social medias he manages at Marquette. The simply ideas of informing and being involved in a group dynamic seems to be working well for him and the University. Good luck in the future and check out all of the Marquette links below:
Flickr
Tumblr
Facebook
Pinterest
YouTube
Foursquare
Linked In
Google+